Advancing Priorities Through the Electoral Process

Some of the most significant social change movements have been launched in the context of electoral campaigns. Developing and successfully executing a national strategy as part of an electoral campaign requires great commitment and a disciplined focus on outcomes, but it can bring national attention to a cause and can create unequalled momentum to bring big ideas to life.

The Sheridan Group has a proven ability to work with campaigns to develop and implement bipartisan strategy. This process begins with an intense period of strategic planning. We work closely with the leadership of organizations to determine if a cause is ripe for movement in an electoral cycle. We then craft and execute on a strategic plan to build visibility and policy endorsement, working with both political and policy staff as well as the candidates themselves. Implementation of a campaign can occur through policy statements, press releases, speeches, public events and even planks in national platforms.

If successful, The Sheridan Group then works with organizations to turn campaign promises into actual policy. We hold candidates accountable and work to ensure that necessary legislation and funding is made available to support the electoral priorities.

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